If you’re reading this, then you know how essential social media marketing is to boost your business. If that’s the case, then you probably know how time-consuming it can be!
Between posting on a regular basis to responding to customer comments to updating your links – managing social media accounts can be quite a challenge. But imagine being able to streamline your social media efforts by scheduling out a day or two specifically focused on automating your content.
Scheduling and automating content have made a huge difference in how I manage social media for myself and for my clients. It has saved me so much time, freeing me up to focus on other marketing details.
There are several great social media tools to choose from and I encourage you to try them all to figure out what works best for you. My top three time-saving tools for automating my content are Later.com, Facebook Scheduler, and Meet Edgar.
Allow me to give you the scoop on them:
- Later: I use Later, formerly known as Latergramme, as my go-to tool for Instagram publishing. I use the desktop and phone app every single day. I love it because it’s very organized and easy to use. It has this great grid preview to show you how your Instagram feed appears to followers, which helps me plan out what to post next.Later allows me to upload several photos at once and sync photos from my iPhone or Dropbox, which is very convenient. When you select a picture from your media library, you can create and schedule the post. Once it’s time to post, you’ll get a notification on your Apple or Android device. You’ll just follow the steps from there to post on your Instagram page. It sounds like a lot of steps, but it gets easier with time.
Later has several different packages to choose from including a free, but the limited package, to a package for five social profiles. I’m currently on a 3 social profile package. So, when it comes time to posting, then all I gotta do is click on the account that’s scheduled to post and go from there.
- Facebook: The Facebook scheduler is nice to use because it’s simple and easy to edit and reschedule your content. I schedule everything from my desktop and then access the Facebook Pages app to add emojis or make last minute changes.One of the wonderful things about Facebook is that if your account allows for this, you can target your post to a specific audience using keywords for that audience. For example, if you’re a Health Coach, you can select keywords like yoga, clean eating, or healthy recipes.
Facebook analytics is also extremely helpful. Using the analytics, you can determine peak times to post and how each post is performing. Knowing these two important details will help you when you’re developing your content and scheduling it.
- Meet Edgar: This tool is fabulous if you have loads of contents that you don’t mind repurposing. With this tool, you can set up seven social media accounts from Twitter, Facebook and/or LinkedIn. What you do is filter your content by categories, upload the content, choose which social media account you want to use, and then schedule a day and time that you want this category to post to each week. This is great for the obsessively organized. (Like me, Yay!)Edgar also allows you to create a custom Facebook preview for any link. This is pretty cool especially when a URL won’t generate one for you. You can even connect your Bitly account to Edgar. Another cool feature is the ability to pause your queue and move your schedule around.
Meet Edgar is a bit pricey. I purchased my package during the Black Friday sale last year and it really did pay for itself right away. Be sure to get on their mailing list and be on the lookout for upcoming promotions.