Many of you are already familiar with Instagram, but for those who are not; Instagram is a mobile app that is used to share photos and videos from a smartphone. Businesses are starting to expand their consumer base and grow their following through different online social media platforms like Instagram. Instagram gives you the ability to reach a significant amount of people locally as well as across the globe. A great way to ensure that your content is being seen by hundreds if not thousands of people is to include hashtags, but not just any hashtags, a well researched and analyzed group of thirty hashtags. That’s right, thirty! We will talk more about that in another blog post coming up. Let’s start with the basics.
When creating an Instagram account for your business, you must focus your attention on how you would like your business to stand out and how you would like your brand to be portrayed for the world to see. Researching your competitor’s profiles is a great way to start thinking of ideas as to how you can make your profile and feed stand out better. Keeping in mind how they align their brand to be at the forefront of every image and video they create. It is very important to keep your brand’s image, voice, and mission in mind when choosing images, creating videos, and writing content.
Organizing Your Thoughts
Social media moves very fast and requires a ton of attention and planning. The fascination of managing your social media accounts can get old…fast. Not to worry, a great way to stay organized and on track for the month is to create an editorial calendar. This can be done digitally or you can print it out. By using an editorial calendar as a visual aid, you will be able to create months of new and exciting content that will be scheduled and published daily. The content you create should be well written and not too long, 3 – 5 sentences is an ideal length. Feel free to include emojis and photo filters for some added fun!
Curating content takes time and effort to assemble. Social media platforms are a way to connect with your target audience in the hopes of leading them on a well-developed funnel campaign in the hopes of gaining their loyalty as a customer. With that being said, there is a time and a place for pitching those sales and promotional events. Use your Instagram profile as a means to talk to your audience about their likes, wants, and needs. Show them how your service or product based business strives to be an expert in their particular industry. Besides creating all of this amazing content, now you must figure out what images work best.
First Impressions Are Everything
If you are already familiar with Instagram, you know that every profile is unique in their own way. Some are super busy with their design while others focus on consistent images, colors, and matching elements. Creating an eye-catching pattern that is visually appealing to your followers will not only look good but will show that you are on top of your game. A great pattern to start with is to alternate between using a graphic image than a text post, which could be a quote or statement. Try to keep large blocks of graphics consistent with the same theme, also feel free to change with the seasons and holidays. If you are one for a little more creativity and originality, choose images that have a consistent theme or element for uniformity. Don’t be afraid to remove any images that do not follow your vision.
Step outside of your comfort zone by creating video snippets. Videos are a great way to engage with your audience. Whether you are a service-based business or a product based business, video shorts are a great way to show off your personality, staff, products, and services. Another great way to introduce yourself and your company is to do a LIVE video stream on Instagram. This allows you to receive an answer real-time feedback from your customers and clients regarding a product, service, or event you are hosting. It allows your customers to put a face to your product and to be able to see your passion and drive for your business. Get creative in your content. Your overall focus is to encourage engagement with your audience with the hopes of gaining their interest in your business, leading them through your funnel to convert them into a paying customer.
Start now to get ahead
Instagram is an amazing platform for businesses of all niches and all sizes to grow a following on. The content you post will vary every day from captions that tell a story, motivational quotes to get them through their day, videos to show a final result and surveys to ask your followers what they would like to learn from you. Your options are endless. Remember when creating content, consistency amongst graphics, colors, and elements are key to a visually appealing profile.