I hope you have enjoyed our series these last few weeks. Today I am wrapping up our 4 part blog series on creating amazing Instagram posts. We started off discussing the importance of content generation and how first impressions mean everything. Use your Instagram profile as a means to talk to your audience about their likes, wants, and needs. Show them how your service or product based business strives to be an expert in their particular industry.
Then we moved into talking about creating graphics in applications like Canva. Canva is convenient, easy to use, and offers many features in both of their paid and free plans. Create graphics that are unique to your brand by putting extra thought into how your posts will be displayed on your profile. Be sure to stick with your brand colors and photo themes to create a visually appealing post to publish.
Our last blog post taught you the importance of using hashtags with every Instagram post. Researching which hashtags are best to use takes time and patience to accomplish. These hashtags are targeted to attract your ideal client through keywords and keyword phrases they research in the search bar. From there it’s up to you to produce content that peaks their interest enough for them to follow you, and then for you to lead them straight to your email list.
Social media marketing is not for the weak. Many small business owners seek the guidance of a Digital Marketing agency, while larger corporations have in-house marketers for the very reason that this is their sole purpose to focus on. Countless hours go into strategizing your approach to gain new followers and encourage engagement. Small business owners must be smart about allocating their time and efforts. That’s why scheduling posts for Instagram help to minimize time spent on the platform.
The Importance of Scheduling Posts
Being organized is everything when you are running your own business. Without it, you run the risk of falling behind in your duties. Every. Single. Day. Social media is no different and requires your full and undivided attention daily. Platforms like Instagram, are fast moving with fresh new content being published every hour. Another key factor is how to determine when the best times of day your ideal clients are the most active online. Analytic reports will provide you with this information from the individual platforms. Your social media strategy should be reviewed and revised every month using this data. Taking what you know from these reports will give you a solid foundation to build on, so you can properly schedule your posts accordingly.
With so many benefits, scheduling is one habit you won’t regret starting. First and foremost, scheduling is necessary in order to maintain your brand consistency. Allowing you to deliver a focused message, while keeping your brand voice, vision, and goals in mind with every crafted post. When you incorporate scheduling into your monthly business regime, imagine the relief of stress and free time you will acquire so you can focus on other areas of running your business.
The Best Apps to Use for Scheduling Content
Below I’ve listed only 3 of the many applications that are available to help you schedule your Instagram posts:
Note: Instagram does not allow any scheduling applications to publish posts automatically. They must all be published manually from a mobile device loaded with the Instagram app and configured appropriately.
Hootsuite makes it easy to keep a close eye on your competition by following them. Take a look at the content they post. Which posts are the most engaging? And how they are using hashtags to reach more followers. Free and paid versions are available depending on how many social media accounts you are posting to.
Buffer is a straightforward scheduling application that also offers a free and paid version depending on how many social media accounts you are posting to.
Later is very similar to both Hootsuite and Buffer. It’s a well-known application that is used by the world’s top brands, agencies, and influencers. They are also known for their forever free plan that lets you schedule up to thirty photos (not video) posts for a single social media profile a month.
Ultimately, it doesn’t matter which program you choose as long as you choose one that you feel comfortable using.
Creating An Ongoing Content Calendar
Planning ahead is important in marketing to guarantee you have a solid strategy in place for the sake of your business’s success. Without an ample amount of time set aside for strategizing, you run the risk of rushing through work and potentially making mistakes, missing opportunities, or possibly going over your allotted marketing budget. Plus, it’s one less task to worry about on a daily basis. The same goes for managing social media posts for platforms like Instagram. Planning a month in advance will assure your posts are being scheduled to publish at the exact time you have determined it’s the best engagement.
Our suggestion is to create a content calendar every month. This is a popular method that helps you plan and organize your content which will ultimately keep your efforts focused on your social media strategy that you have prepared for. Your content calendar should include important dates like holidays, product launches, events and more. This will give nearing posts the ability to promote these specific dates for better attendance or engagement. Collaboration among team members is sometimes requested, therefore utilizing a content calendar will allow for you to translate your thoughts into an easy discussion.
Do Yourself a Favor and Save Yourself Some Time
Every topic we discussed in this four-part series is to help you streamline your efforts with growing your business online. Time is money. Focus your efforts on developing a strategy to save you time in your busy day by implementing these programs and tasks into your monthly to-do list. You will see your stress levels decrease and your productivity increase which will enable you to focus on building those relationships with your clients.