As a small business owner, you spend every waking hour constantly looking for new ways to get your brand in front of potential clients. Online marketing gives you the ability to reach people from around the globe. Though this is great for corporate giants who already have a large reach. How about your small business? How can your business stand out from these large corporations? Small local businesses have a significant advantage and that’s because they are in fact, local. Local business owners have the ability to connect with their community and every individual in it. Partnerships among local businesses add credibility to your brand. It also strengthens your ties to your community as a whole.
Social media is a great way to drive traffic to your local business. Whether it’s a promotion, new service, new product, or a blog post there are many ways you can guide your followers to where you want them to land – offline. Staying consistent on social networks through engaging with your followers and delivering quality content are key ways to staying top of mind. Start increasing the traffic to your business by incorporating a small business blog and by combining storytelling with advertising.
Using a Small Business Blog
Blogging as a small business is a great digital marketing tool. It’s a place where you can position your value as a brand and provide relative and informative content your audience can relate to. It’s an inexpensive way to enhance your inbound marketing efforts as well. Like everything we do in business, staying consistent in your efforts is key. Incorporating an editorial calendar will ensure you stick to a blog posting schedule. When you stay consistent with your marketing tactics, your audience will take notice and start to expect new content to be delivered to them often. Otherwise, disappointment sets in and you could possibly lose a follower or potential client.
Social media networks are a great way to promote new blog posts. Planning your social media posts around your blog posts and newsletters will build excitement within your community to check them out. Your brand advocates will also share your posts on their social media platforms, which will extend your network of potential followers.
When writing your blogs, search engine optimization is key to being discoverable on page one of a search. Keywords and keyword phrases are vital to getting your blog post found. They are the words that people type in the search bar to find articles that relate. By doing research on specific keywords and phrases, it will ensure you are choosing words that directly relate to your blog and to your ideal client. It will also ensure you are choosing keywords that are not being used by way too many people.
Creating Community on Social Media
Community means everything especially when it comes to growing your business online. It is the very reason many businesses and corporations join social media networks like Instagram, SnapChat, and Facebook. Not because it’s the popular thing to do. They join because of the number of people they can reach across the globe. But most importantly, it’s about the connections they can make within their local community. Local small business marketing allows you to align your business with individuals in a particular location.
A community is created through sharing relative information they can relate to. Social media platforms like Instagram let you search for hashtags, then allow you to see the people following these tags. Researching these individuals will give you a clear understanding if they align with your business model. With dedication and hard work, your community of like mind followers will increase. Having an engaged social media community is key to your business’ success online.
Combining Storytelling with Advertising
Social media gives you the ability to position your product, find new clients, and decide how you are going to reach them. This is true for both growing your follower base by connecting with others and for advertising online. Both can be driven by emotion within your copy to capture the attention of anyone who can relate. Emotion then creates a foundation for storytelling.
Storytelling allows you to deliver highly specific and impactful content to your audience. It lets you describe the pain points your ideal clients are suffering from and creates a memorable experience they can identify with. Which will you remember more: a chunk of statistics or an emotional story of what went wrong? Most people would choose the story. Statistics validate your point. While the story is the point.
Telling the story about your brand will immediately set you apart from your competition.Your story is what makes you different. It will build the trust your brand needs to stand out. Click To Tweet
Ultimately, social media IS the driving force that will drive traffic to your local business. Start with creating a local marketing strategy to ensure you are targeting those within your community. Grow your community of “locals” by connecting with them not only in person, but on social media, sharing your blog posts on those platforms, and using emotion through storytelling to drive home sales through advertising.