Starting a new year means strategizing new goals to achieve throughout the year. Every year and every new quarter, business owners find themselves playing the catch-up game and straining to produce quality and consistent content. This only leads to burnout and unnecessary stress in your life. Social media marketing requires your undivided attention in order to engage with your followers in a timely manner. We urge you to focus this year on creating healthy social media marketing habits to avoid as many stresses and disappointments as possible. Healthy meaning taking the time out of your busy schedule to plan ahead.
Create Attainable Social Media Goals
The digital marketing industry is an extremely competitive field and there is no room for the weak. As a small business owner and entrepreneur, your drive is to stand out among your competitors online. The best way to achieve this is by creating attainable goals to focus on. The goals you set for your social media marketing should be realistic to achieve with some level of difficulty in achieving them.
At 2Mar Media, we strive to teach our clients how to set S.M.A.R.T. goals which are known as Specific, Measurable, Attainable, Realistic, and Time Sensitive. This is a well-known method that provides a comprehensive definition of goal setting. We suggest you start by organizing goals based on one specific platform at a time. Let’s take a look at how you can start to create a healthy social media marketing goals.
S.M.A.R.T. Goals will keep your focus on strategizing to become a successful and recognizable internet marketing business. We suggest setting multiple stages of goal setting; monthly, in 6 months, and another for one year from the time you start planning out your goals.
Your goals should be clearly stated and defined in simple terms that you and your team can understand and not open to interpretation. Be very specific in what you are listing as being a goal.
If you can’t measure what you want to achieve then your goals are not specific enough. Numbers speak a thousand words and are all that matter when you are sitting across from your client and they are seeing their money hard at work.
Identify goals that are most important to you and your business as this will allow your focus to be tuned in. Start with goals that you have been able to hit in the past then increase those attainable numbers.
Selecting a goal not only needs to be relevant but it also needs to be realistic to reach. If you are shooting for the stars right out of the gate then you might find yourself procrastinating or not reaching those goals by the timeline you have deemed necessary.
This is probably the hardest goal to keep especially if these are goals for your own business. Work with an accountability partner to help keep you on your goal setting track. Committing to a specific timeline will keep you less inclined to procrastination.
Choose Consistency over Perfection
We all struggle with perfection when it comes to the work that we are producing because time is money. Sometimes we focus on creating the perfect content that we get lost in our thoughts. Perfection will come with experience and also when you start researching and learning from your competitors.
Social media is all about consistency. Your followers want to know that they can depend on you to provide content that helps guide their own ways. Without being consistent in your efforts, you are risking not being seen at all. Now that doesn’t mean to publish mediocre work just to have something to post. The quality of your content matters as well and your followers can tell when something is thrown together. The quality of your content will show how you plan appropriately. Creating an editorial calendar before each new month starts will assure that you stay consistent with quality work.
Adjust Your Goals as You Go
As your content gains more traction your goals will start to change and will need to be increased every month, 6 months and annually. This is when it becomes imperative that you start using social media analytic applications to help guide your efforts in order to help you reach your goals. For every landmark, you hit, pull that specific analytic report to discuss with your team or your client on how your progress has been during that time frame. Strategize your next moves to determine how you can start to raise the bottom line and increase the return on investment (ROI).
Developing a Goal Setting Plan
You now know all the necessary characteristics of how you can create your very own healthy social media marketing habits. Staying true to your determined timeline and setting specific goals will not only guarantee that you see your numbers change, but you will be surprised by easy it can be to change them with a little hard work and perseverance.