One of the things I hear from a lot of entrepreneurs is that they’re not planning out their social media content ahead of time. They’re just flying by the seat of their pants. Listen, I’ve been there too, but this year I took on the mantra, “Work smarter, not harder,” so I had to really put my butt into gear and get strategic about organizing content that I would be using for social media.
So, here’s how I get my social media content organized:
Batch it out baby
Batching is something I learned about last year. Basically, batching is taking a chunk of time and totally devoting 100 percent focus on one particular project. This project could be your blog posts for the year, your upcoming e-course, your graphics for the year, or your Instagram posts for the month…whatever you feel that will benefit your business and help reduce anything that stresses you out.
I schedule a two- hour batching day, once a week. I usually do it from home or from the local library. I get distracted A LOT! So, I have to turn off the WiFi sometimes, just so I don’t sidetrack and linger over to Facebook.
I’m a pen to paper kinda gal, then I transfer everything to Google Docs. I absolutely love using Google Docs because I can access it from all my devices. Remember my mantra, “Work smarter, not harder.”
Some people schedule a full day once a month or every six months. It just depends on what your schedule permits. Helpful hint: Write down how long it takes you to complete a task so you know how much time to schedule out in the future.
Save it for Later
Are you like me and when you’re on the treadmill, you scroll through Pinterest searching for something that inspires you either to do something, learn something, or be something. I’ve set up private boards related to my business and save pins that I later go back to and read. My assistant and I both have access to this board and go to it for content ideas. I like to specifically look at content that has been repinned a lot because that shows it’s hot topic that your audience craves. I get my inspiration and then come up with my personal take on the topic.
Sheet full of quotes
I created a Google Sheet just for inspirational quotes. When I find a badass quote, I type it into my Google Sheet so I can have access to it on a batch day or whenever I feel motivated to design a graphic around the quote. I typically use WordSwag to design my inspirational quotes. All I gotta do is copy the text, paste it in WordSwag, change up the styling and background and voila!
Remember, everyone works differently. Try one of these methods this week and let me know how it goes!